SEO. Using Keywords to get seen.

Afternoon folks,

Morecambe. Crime thriller. Romantic saga.

You might have noticed, if you're a regular reader, that the name of the blog has changed. And the description too. Why?

Well, as part of my ongoing efforts to drive traffic to this blog and, ultimately, to drive sales of my books, I am trying to embrace the idea of Search Engine Optimisation. Like most folk, I'm aware it exists but I don't have a great understanding of it. But I've been doing some reading and have decided to give it a go.

The idea seems to be to mention certain keywords regularly throughout blog posts which are then picked up by search engines. These need to be words that are likely to be searched for so there's no point picking something random like Handbag Clasp. So, for this post I'm trying Morecambe because it's where two of my books are set and Crime Thriller, because it's the biggest selling genre of fiction.

Apparently the trick is also to reference old blog posts too, with a view that you drive traffic to yourself. I haven't grasped that yet but I'll persevere. The plan is to keep an eye on my traffic stats for a month and see if there's been an impact and review after that.

So, to recap. My book The 24 Hour Jazz Cafe is a CRIME THRILLER set in MORECAMBE and has received fantastic reviews. My book All the fun of the Fair is a ROMANTIC SAGA and is also set in MORECAMBE. Too subtle? We shall see.