Adventures in advertising

Afternoon folks,

I've been making actual effort this afternoon.

Since I began my little adventure into Indie Publishing I've continually said the goal was to make enough money to enable me to write full time. So far that hasn't happened and, as I earn more at work, it becomes less likely.

But every now and again I have a word with myself, just a quiet reminder of the long term goal, my reason for being if you will.

With that in mind I've finally done something about it. I've danced around using paid advertising for months and today I finally took the plunge. It's nothing major but it's a start. I've bought $100 of pay per click adverts on Goodreads. The idea being I can create as many ads as I like for my campaign, target them to specific groups within Goodreads membership and see what happens.

The risk is that people will see my adverts and click on them only to not purchase the book. Either way I pay for the click. The goal for this first campaign is merely to break even, or as close as I can get. If I make a profit, bonus.

I'm at home for the duration of the campaign so I can monitor it. I am also able to tweak the ads in real time so if one seems to be working better than another I can adjust. Worst case scenario I've wasted $100 which is less than £65 in real money. Not the end of the world.

However at least I can I've tried. The campaign is only for The 24 Hour Jazz Cafe but if sales increase I'll try the same thing for every book. I also have another site lined up which works on a subscription basis. It's more expensive but again, the potential is there. We shall see.

In other news I have also submitted The Trust to our chums at Smashwords. What does this mean? Well, in a few days The Trust will be available in all formats i.e. Sony EReader, Kobo, Apple, Barnes and Noble, as well as Kindle and paperback. So there will be no excuse.

I'll keep you posted on the adverts.

Now I might have a quick snooze before tea.

Why is the Kobo website and software so rotten?

Evening all,

I'm battling the rage! Today I had a number of things I wanted to do. Namely edit more of the final draft of the new book, quick blog, post some stuff on Goodreads and add my books to Kobo.

What have I achieved as I sit here at 7PM? None of the above. Why? KOBO SOFTWARE!!!

Months ago I went to the trouble of uploading a version of The 24 Hour Jazz Cafe to the Kobo bookstore and then forgot all about it, presumably because it's miles easier to do it via Smashwords which does all the hard work for you. I recieved an email the other day from Kobo saying I'd sold a couple of copies of Jazz Cafe. So I thought, sod it, I'll upload the others. How hard can it be?

I kid you not, I have very nearly hurled my laptop through the front window. On two occasions I've had to leave the room to do something else to avoid smashing my fist through the screen, it's that bad.

The pages on the author bit of the Kobo site take an age to load but the actual adding of book info is pretty straightforward. Until you want to upload your book file. Because Kobo uses Epub I decided to upload the Word Doc file which the site then converts. Of course you want to check it's okay first. So you download a preview version. But nothing opens epub files! I tried Mobireader which I use for all my publishing and that wouldn't do it. I downloaded Adobe Digital Editions and the book looked awful, totally unreadable so I have no idea how it will look on a real Kobo.

I know I thought, let's use the Kobo desktop software! AAAAAARRRGGGHHH!! It won't open it's own epub file, downloaded from it's own website!! And it's the slowest thing I've ever used in my life. So I've given up. Life's too short. If you do have a Kobo, and I'm sure the actual ereader device is lovely (it has to be better than the website and desktop software) then you can buy any or all of my books thanks to Smashwords. Just search on the Kobo bookstore and there they are.

Incidentally, I noticed that one of the two people who has bought the Kobo version of the Jazz Cafe gave it a 2 out of 5 rating. Which is fine, though totally at odds with all the 5* Amazon reviews and 5* Goodreads reviews. I can't help wonder if it's because when they opened the book it looked horrid, poorly formatted and was hard to read. If this was the case, I apologise, but the book looks great on Kindle and in paperback. I know because I've seen it. Sadly, owing to the vile Kobo software, I cannot check how my own books look.

Ahh, I feel a bit better now. Right I'm going to have some tea and then spend the evening editing my book. It's a Word document so I'll view it using Microsoft Word. It just works! Bloody rotten Kobo.

Just to finish on a positive, the new book should be out (even on Kobo) by the end of the week.

London 2012 and pink grapefruit

Afternoon everyone,

So then, how good was the opening ceremony then? Apparently 26.5 million folk stayed up to watch here in the UK. The wife and I sat pretty much mesmerised by the whole thing. I can only imagine Danny Boyle and his team will receive some sort of mention in the Queen's next honours list.

It seems that our American chums struggled to see the opening of the largest sporting event on the planet owing to NBC not showing it live. I don't know details only what I've seen on Twitter etc, but a lot of people seemed pretty unhappy that it wasnt being shown live. If it wasn't, it begs the question, what's more important than showing the opening ceremony of the Olympics?

I'm established on the couch today for a full day of olympic viewing - I am going out tonight though. Outdoor showing of Woman in Black in a local park. Hope it stays dry.

The BBC have pulled out all the stops with the coverage. They've got a fancy menu TV guide thingy where you can just click on the sport you want to watch and away you go. Epic.

The other bonus was that I discovered a tin of grapefruit in the cupboard so that became a late breakfast.

Since this is a writing blog I'd best mention the books. I've written 30,500 words of the new book so I'm still on course to have it published this year along with another from the back catalogue. My existing books are also still available on Kindle, Createspace, Smashwords, Kobo, Apple Ibook, Sony Ereader, Bibliocracy and doubtless a few more. They're all priced to sell too, except the paperbacks which are vastly over priced but look superb on a shelf.

Oh, one last thing. An associate of mine went to the local library yesterday and asked if they could order in a copy of one of my books. He was, I believe, armed with the necessary ISBN info. From what I can gather they seemed to suspect that he was, in fact, me trying to abuse the library and use them as some sort of self-promotion tool. I have to admit to being a bit miffed. After all, I thought libraries would order in pretty much any book if a customer asked for it. Add to that the fact that I'm local and it's win win all round. If I end up selling millions all of a sudden they'd have "local author" posters all over the bloody place to drag people in. Poor form!!

Now stop reading this and watch some Olympics!

My books. All formats. Right now.

That's right kids, we're taking things up a notch. As of tonight all four of my books are available in every available format. As such you are bang out of excuses not to buy a copy. If you can't be bothered to read anymore and just want to dive in then click HERE, select the book you like buy it in the format of your choice. You can even have a 20% sample for free to see see if you like the book.

Got a Kobo or a Nook? Buy my book.
Ipad? Got it covered.
Sony Reader? Dive in

I know, it's all a bit overwhelming so let's take a breath and just see where we're up to. Since November last year I've been publishing my books via Amazon and it's been far more successful than I'd dared hope. But of course I was always aware that there were other games in town, especially in America. As of tonight I have published my books via Smashwords so if you dash over to their website and search for me, or my books, you can buy them in any format you like, including PDF, Text file, as well as all the fancy ebook options. The price is the same regardless of format so nobody is gaining or losing anything by having one reader or another.

But it gets better. Smashwords also distribute to all the major retailers. What does this mean I hear you all cry? It means that within the next few weeks my books will appear on websites like Barnes and Noble (very big player in the US), the Diesel Bookstore, Baker & Taylor, as well as Apple's Ibook store. So all of a sudden I'll be everywhere. Exciting times.

Of course it means I'll have to get a bit more creative with my promo which currently is pretty pathetic. I'll need to promote myself on sites specific to each format, find forums which deal with formats other than Kindle. It'll be a challenge but there's no downside to being seen more.

So that's it. I'd best get back to writing the next book. As ever there links throughout the text but since this is a new venture I'll include some specific links at the bottom to get you started.

If you click HERE you'll see my books on Smashwords. Click on the one you like, read a bit of blurb. Scroll down and there's a list of every available format. Just click your choice and away you go. The really cool bit? You can download a 20% sample for FREE to see if you like the book.